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Down South


The South falls from the granite, forested fists of Kentucky and Tennessee into craggy hill country and thick woods. This rugged landscape slowly changes as the waters of its rivers – including North America's greatest, the Mississippi – saturate the land into boggy, black-water blankets and sun-seared marsh, all thinning into the salty membrane of the Atlantic Ocean and Gulf of Mexico.


New Orleans


When it comes to food, New Orleans does not fool around. Well, OK, it does: its playful attitude to ingredients and recipes mixes (for example) alligator sausage and cheesecake into a dessert fit for the gods. We're not exaggerating when we say there is either a festival or a parade every week of the year in New Orleans. Sometimes, such as during Mardi Gras or Jazz Fest, it feels like there’s a new party for every hour of the day.

New Orleans is the hometown of jazz, but neither the city nor the genre it birthed are museum pieces. Jazz is the root of American popular music, the daddy of rock, brother of the blues and not too distant ancestor of hip-hop – all styles of music that have defined the beat of global pop for decades





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